|
This may or may not be
a good thing, but the Super Bowl is one of the last,
and certainly the largest, remaining shared cultural experiences.
It is seen every year without fail by millions, and no
other event can boast such numbers. Rarely does it live
up to the hype, and every year the halftime nonsense grows
more insipid, but we still watch. Why this is the case
is impossible to sayit
is The Super Bowl, and that is enough. Every so
often, however, it does live up to its reputation
and our lone annual gathering is a pleasant, satisfying
event. This was the case with the Bowl just passed36,
to be exactand
as such it merits a recap.
|
This has to be said, so it
may as well be said first. If there is one function served
by sports that is sometimes difficult to swallow it is
their tendency to validate our worst clichés. Think
Dale Earhnardt Jr. winning the Pepsi 400the
first race back at Daytona since the death of his father
there several months earlier. Think home run king Luis
Gonzales winning the World Series with a bloop single.
This years Super Bowl was filled with them. The
most obvious is the fact that, in this time of "national
crisis," a team called the Patriots came out of nowhere
to defeat the heavily favored Rams with sheer scrappiness
and tenacity. This is the sort of thing that gives rise
to conspiracy theories.
Still, some of the other,
(slightly) less obvious stories are interesting. There
is Tom Brady, a literal nobody who rose from fourth-string
fringe player to Super Bowl MVP. There is Bill Belichick,
who finally stepped out from under his dismal years in
Cleveland and the shadow of Bill Parcells to do something
nobody really thought he could do. These things are storybook,
sure, and can be downright lame. But we need stories like
this because nobody writes fairy tales anymore and, if
someone did, nobody would bother to read them. Trying
to not admit, somewhere deep down, that its pretty
cool is just not worth the effort.
|
That said, Tom Brady did
not deserve the MVP award. He had one of the most amazing
years of any single player in sports history, but he did
not have an outstanding Super Bowl. He had a good
Super Bowl, but the Most Valuable Player in that game
was Patriots kicker Adam Vinatieri. It was his leg that
got them there (by beating Oakland in overtime two weeks
earlier) and it was his leg that won it. That kick was
clutch, and whos to say the Patriots win if it goes
to overtime? This is the problem with MVP awards in generalthey
almost always go to the sentimental favorite. At the very
least, Brady and Vinatieri should have shared the award
a la Curt Schilling and Randy Johnson.
No assessment of any Super
Bowl would be complete without addressing the question
of commercials. The advertising world takes this time
every year to trot out their most clever gimmicks and
newest ploys, and a good portion of the viewing audience
has no trouble admitting that this process is a good part
of the games draw. This year, however, seems for
some reason to not have been as offensive as some. With
the exception of that patently absurd (and, lets
face it, conceived on a model last relevant in 1998) M-Life
campaign the commercials all seemed to go down pretty
easy. Maybe this heralds a change in the way companies
treat the American consumer, or maybe it just means that
a slow economy means that wasting millions on a thirty
second spot is just not a good idea. Either way, it was
refreshing.
|
There was also, of course,
the game itself. This part has always been secondary,
but this years happened to be one of the best ever.
Memories of that final drive and kick will be passed along
for generations, as they should be. The Rams are already
the odds-on favorite to win it all next year, but the
Patriots have pulled off a feat even greater than victorythey
have risen above distraction to enter that realm of immortality
reserved for only "the best of all time."
So it passes, for another
year.
|