The 
                            Billboard charts don't lie: More than ever, 
                            it's a hip-hop world. The scruffy music genre that 
                            started in the parks and clubs of the Bronx in the 
                            late 1970s has become the most important new pop music 
                            of the end of the 20th century and a dominant influence 
                            on modern youth culture. Rap is still not 25 years 
                            old, but landmarks in its short history are taking 
                            shape. If the late 1990s are rap's most prosperous 
                            time yet—hip-hop artists are currently outselling 
                            rock bands, and modern R & B is almost totally 
                            in rap's shadow—the late 80s can now be acknowledged 
                            as the most creative period in hip-hop up to this 
                            point. Just as rock fans understand the impact of 
                            the musicians of the mid-to-late '60s, to fully understand 
                            the hip-hop of today, one must understand what was 
                            happening in the late '80s.
                          For 
                            our purposes, hip-hop's golden era stretches from 
                            1986, the year of the release of Run-DMC's Raising 
                            Hell, to 1990, the year that Ice Cube's 
                            Amerikkka's Most Wanted was released. 
                            In those four years, hip-hop went permanently from 
                            a fad to something impossible to ignore by anyone 
                            who wanted to claim some knowledge of popular music. 
                            Thanks in no small part to developments in technology 
                            (specifically, the advent of the Roland SP1200 drum 
                            machine and sampler, which allowed producers to sample 
                            chunks of records and work them into drum loops more 
                            easily than ever before), the terrain covered by hip-hop 
                            opened up dramatically.
                          The 
                            following is an album-by-album breakdown of the major 
                            albums of the period. Each one has echoes (often, 
                            given sampling, quite literally) in the rap of today, 
                            not to mention in rock, pop, dance and beyond.
                          Run-DMC 
                            Raising Hell (1986)
                            From 
                            the relentless, chiming funk of "Peter Piper" 
                            to the up-with-people anthem "Proud to Be Black," 
                            this was one of the first hip-hop albums fully realized 
                            from start to finish. Rap has always primarily been 
                            a singles-oriented art form, meant to be played by 
                            DJs spinning 12-inch singles at clubs, park parties 
                            and late-night mix shows. But with Raising Hell, 
                            Run-DMC showed that rap groups could display rock 
                            sensibilities without losing their edge. Produced 
                            by the trio's DJ Jam Master Jay (Jason Mizell) and 
                            lead rapper Run (Joseph Simmons), the album is also 
                            one of the high points of the rap/rock fusion trend 
                            of the '80s. Both "It's Tricky" (which makes 
                            reference to Knack's "My Sharona") and the 
                            cover of Aerosmith's "Walk This Way" were 
                            hit singles that appealed to white rock audiences. 
                            Suddenly rap was the soundtrack on suburban hockey 
                            team buses and summer pool parties.
                          Beastie 
                            Boys Licensed to Ill (1986)
                            The 
                            crashing, echo-laden drums lifted from Led Zeppelin's 
                            "When the Levee Breaks" could be the single 
                            most jarring introduction to a hip-hop album ever. 
                            On the release of License to Ill, a 
                            Village Voice headline shouted "THREE 
                            JERKS MAKE A MASTERPIECE," which was just about 
                            right. Well, almost—there were four jerks, including 
                            producer Rick Rubin, who goaded the band further and 
                            further into their tongue-in-cheek fantasies of angel 
                            dust, gunplay and sodomy with whiffleball bats. But 
                            for all these whiteboys' lyrical debauchery, Rubin 
                            made sure that the actual grooves had no wasted space. 
                            Licensed to Ill was powered by jackhammer 
                            grooves made up of spare drum machine-generated beats 
                            and brittle rock guitar riffs. "She's Crafty," 
                            for instance, was just another Zeppelin riff with 
                            a beat, some rhymes and a shouted chorus. This was 
                            a wrecking ball of adolescent id, the likes of which 
                            hadn't been seen since AC/DC's Back in Black. 
                            When Licensed to Ill was released, it 
                            was the best-selling rap album ever (a fact that some 
                            credited to the Beasties' race, partially correctly). 
                            To this day it remains on the Billboard charts, next 
                            to Bob Marley's Legend and Pink Floyd's 
                            Dark Side of the Moon, one of the albums that 
                            keep selling in large numbers over the years.
                          Public 
                            Enemy Yo! Bum Rush the Show (1987)
                            When 
                            Long Island posse Public Enemy's debut first hit, 
                            it was harder, darker and smarter than anything hip-hop 
                            had heard before. Public Enemy were older than most 
                            rappers when they got their start (Chuck D. was 26 
                            in an industry full of rappers in their teens), and 
                            the extra sophistication showed. On their first album, 
                            PE mixed usual b-boy concerns—women, cars and 
                            boasting—with hints of the black nationalist 
                            awareness that would eventually dominate their music. 
                            "Rightstarter (Message to a Black Man)" 
                            was the first truly politicized rap song. The production 
                            hinted at the revolution that Public Enemy would soon 
                            help spur in hip-hop; there was a steely edge to their 
                            music that set it apart. Although many of producer 
                            Hank Shocklee's and Chuck D.'s sample sources were 
                            similar to other rappers', and James Brown, for example, 
                            was a staple, they always managed to find the offbeat, 
                            weirdly funky snippet. "Public Enemy No. 1" 
                            took one long, bleating horn sound from Brown's "It's 
                            the JB Monaurail" and let it run through the 
                            song, giving it a powerfully dissonant feel. They 
                            would cultivate this funky uneasiness in years to 
                            come.
                          Erik 
                            B. & Rakim Paid in Full (1987)
                            Rakim 
                            is still recognized as one of the greatest rappers 
                            of all time. He was the prototypical streetwise dreamer, 
                            an abstract-minded MC with an eminently smooth, deadpan 
                            rhyme flow. Paid in Full is the masterwork 
                            created by him and DJ/producer Erik B.; it contains 
                            austerely funky, bottom-thick, but often melodic tracks 
                            that perfectly complement Rakim's serpentine lyrics. 
                            The duo also arguably opened the floodgates of James 
                            Brown sampling with the undeniable "I Know You 
                            Got Soul" (which borrows from the James Brown 
                            song of the same name). (When Public Enemy producer 
                            Hank Shocklee first heard that single, he had to pull 
                            his car over to the side of the road—the same 
                            reaction, interestingly, that Beach Boy Brian Wilson 
                            had when he first heard the Phil Spector production 
                            "Be My Baby," sung by the Ronettes.) Erik 
                            B. and Rakim made hip-hop that at the time epitomized 
                            the new school and today sounds timeless.
                          Boogie 
                            Down Productions Criminal Minded 
                            (1987)
                            Criminal 
                            Minded introduced one of the great figures 
                            in hip-hop, rapper KRS-One. With this album, KRS's 
                            clear, cutting rapping style won him an immediate 
                            following. The harsh narrative "9mm Goes Bang" 
                            anticipated gangsta rap, but KRS was more complex 
                            than that. "Poetry" made a convincing case 
                            for him as a wordsmith; meanwhile "South Bronx," 
                            a simultaneous trashing of Queens-based rapper MC 
                            Shan and history of the South Bronx's rap roots, was 
                            one of the great dis records of all time. KRS was 
                            not as skilled as Rakim or as politically aware as 
                            Chuck D., but forthrightness and street savvy gave 
                            him hip-hop's most prized quality: credibility. Criminal 
                            Minded's talented DJ/producer Scott La 
                            Rock was murdered after the album's release, and KRS-One 
                            devoted himself even more to being rap's "teacher" 
                            and spreading a message of nonviolence (one that he 
                            often undercut with his own songs). But his debut 
                            record established KRS as a b-boy's b-boy. Years later, 
                            he claimed that he was hip-hop. Fans could understand 
                            why.
                          Run-DMC 
                            Tougher Than Leather (1988)
                            As 
                            Run-DMC crossed over to white audiences and became 
                            pop stars, their street credibility suffered among 
                            their core audience of black hip-hop fans. Tougher 
                            Than Leather's tough mission was to recapture 
                            those fans without losing the group's new mainstream 
                            audience. The album also shows Run-DMC responding 
                            to newcomers like Public Enemy, who favored up-tempo 
                            beats and smooth transitions between songs. The first 
                            four songs—"Run's House," "Mary, 
                            Mary," "Beats to the Rhyme" and "Radio 
                            Station"—make up one of the most breathless 
                            beginnings of any rap album ever. Things get a bit 
                            spotty from there on; the group's do-wop track is 
                            an experiment that should never have been. Run-DMC 
                            were never to duplicate their past success.
                          Public 
                            Enemy It Takes a Nation of Millions to Hold Us 
                            Back (1988)
                            It 
                            Takes a Nation of Millions to Hold Us Back 
                            is more than just an album important to hip-hop; it's 
                            a landmark in pop music. Musically, it took sampling 
                            in rap to a new level of sophistication, making a 
                            dense, funky pastiche out of everything from James 
                            Brown grooves to air raid sirens—it picked up 
                            the experimentation of albums like Brian Eno and David 
                            Byrne's sample-collage My Life in the Bush of Ghosts 
                            and melded it to the streets. Lyrically, Chuck 
                            D. had taken a big political step: He was now dropping 
                            references to jailed political activist Joanne Chesimard 
                            and (to the dismay of many of the group's Jewish listeners) 
                            Louis Farrakhan. The result was a thunderously funky 
                            album that mixed a radical political message into 
                            pop music perhaps more ably than anyone since Woody 
                            Guthrie, from the call to arms "Bring the Noise" 
                            to the prison jailbreak "Black Steel in the Hour 
                            of Chaos." In the short term, Nation of Millions 
                            helped spur a trend in "afrocentric" rap 
                            (along with the Jungle Brothers' Straight Out the 
                            Jungle), which, to many, amounted to rappers 
                            wearing Africa medallions instead of gold chains. 
                            In the long term, the album has been recognized as 
                            one of the most important albums of the '80s, if not 
                            of all time.
                          Ultramagnetic 
                            MC's Critical Beatdown (1988)
                            For 
                            years, this independently released album was a litmus 
                            test for a true rap fan—if you knew Critical 
                            Beatdown, you were one. Led by the fantastically 
                            offbeat Kool Keith, a nasal, staccato rapper who called 
                            himself "the greatest MC in the whole world," 
                            Ultramagnetic MC's combined rock-hard, reverberating 
                            beats and choice samples, mostly culled from the James 
                            Brown catalog. Keith and fellow rapper Ced Gee might 
                            make rhymes that were willfully bizarre or spacey, 
                            but they were also from the Bronx and one step closer 
                            to the street than many other rap stars of the '90s. 
                            They (along with the Juice Crew) helped create the 
                            template for much of '90s hardcore East Coast hip-hop; 
                            a lot of what you hear on New York rap radio sounds 
                            like Ultramagnetic more than any other artist on this 
                            list. Keith has gone on to become an underground rap 
                            icon and has enjoyed recent acclaim for his Dr. Octagon 
                            project.
                          EPMD 
                            Strictly Business (1988)
                            Strictly 
                            Business is a lesson in how much you can 
                            do with straight sampling. EPMD would just find a 
                            groove they liked and let it run. Rappers Erick Sermon 
                            and Parrish Smith were Long Island b-boys who took 
                            after Rakim in their style and held their subject 
                            matter to the meat-and-potatoes themes of sexual prowess 
                            and hanging out with boys. This was deceptively simple 
                            hip-hop, satiny smooth but with an everyman appeal. 
                            EPMD would eventually become a cottage 
                            industry, churning out follow-ups such as Unfinished 
                            Business (1989), Business as Usual (1991) 
                            and Businesss Never Personal (1992) before 
                            they split up in the mid-nineties and then reunited 
                            for Back in Business (1997).
                          Jungle 
                            Brothers Straight Out the Jungle 
                            (1988)
                            The 
                            Jungle Brothers helped popularize "afrocentricity"—the 
                            celebration of black history and culture—in 
                            rap music with this simple, sublimely funky debut. 
                            Songs like "Black is Black" forwarded the 
                            Jungle Brothers' vague pro-black agenda, while "I'll 
                            House You" was a risque triumph that melded house 
                            music with rap (and was a big hit in England, inspiring 
                            a legion of hip-hop/dance fusions). At the root of 
                            the Jungle Brothers' appeal was their charismatic 
                            call-and-response tag-team rhyme style, displayed 
                            to great effect on tracks such as "Sammy B.'s 
                            on the Cut." Though they received little mainstream 
                            attention, the Jungle Brothers helped set the 
                            stage for De La Soul's highly acclaimed 
                            Three Feet High and Rising.
                          NWA 
                            Straight Outta Compton (1988)
                            This 
                            was the beginning of the gangsta rap era in hip-hop. 
                            NWA weren't the first rappers to describe the street 
                            in violent, explicit terms (KRS-One, Schoolly D. and 
                            Ice-T all have claims on being the first gangsta rapper), 
                            but NWA were more over-the-top and foul-mouthed than 
                            any of their predecessors. On record, at least, they 
                            were bitch-slapping, AK-47-toting street thugs. But 
                            what put the record over the top was Dr. Dre's chunky, 
                            full-bodied grooves; production-wise, NWA were Public 
                            Enemy's smoothed out, dope-slinging cousins. So-called 
                            reality rap (as NWA themselves called their music) 
                            has become the norm for hip-hop in the '90s, but we 
                            haven't yet reached the point where the group's harsh 
                            lyrics sound tame—they do sound purposefully 
                            over-the-top, though. At the time, however, no one 
                            believed that NWA could possibly have a sense of humor. 
                            White listeners in particular thought that, unlike 
                            the Beastie Boys, NWA were dead serious.
                          Beastie 
                            Boys Paul's Boutique (1989)
                            Producer 
                            Erik B. was recently quoted saying that he could make 
                            15 albums out of Paul's Boutique. This 
                            album was the new Beasties: a little overripe, maxing 
                            and relaxing in Los Angeles, with their new friends 
                            the Dust Brothers unloading a latticework of old funk 
                            and rock into their songs. Clichés run thick 
                            in rap criticism about brilliant sampling, but Paul's 
                            Boutique is the real thing: On "Egg 
                            Man," for instance, the delicious groove from 
                            Curtis Mayfield's '70s funk classic "Superfly" 
                            is paired with the theme from "Psycho" and 
                            tidbits lifted from Public Enemy and Cheech and Chong; 
                            elsewhere, bouncing ping-pong balls, the Eagles, the 
                            Ramones, the Beatles and car skids that become turntable 
                            scratches are filtered in and out of the album. The 
                            Beasties were still bratty, but a little less so, 
                            and they showed a knack for linear storytelling—"Jonny 
                            Ryall" is the nicely detailed, well laid-out 
                            story of a bum on their block. At the time, Paul's 
                            Boutique sold in paltry numbers and was 
                            a disaster for the Beasties' new label, Capitol. But 
                            the album received favorable reviews and has come 
                            to be acknowledged as the Beasties' finest record. 
                            It sells more copies these days than it sold six months 
                            after its release.
                          De 
                            La Soul Three Feet High and Rising 
                            (1989)
                            Despite 
                            the reports of some music critics, De La Soul were 
                            not hippies (although their debut's album cover did 
                            feature day-glo flowers, and they promoted something 
                            called the "D.A.I.S.Y. Age," the acronym 
                            standing for "Da Inner Sound Y'all," whatever 
                            that means). They were, however, something totally 
                            new to hip-hop in 1989 and stand as perhaps the quirkiest 
                            group ever to gain acceptance from hip-hop's core 
                            audience of black urban youths—kind of a high-water 
                            mark for unadulterated goofiness in rap. The songs 
                            on Three Feet High and Rising were framed 
                            by silly skits involving a fake game show, and one 
                            of the tracks was a French 101 instructional tape 
                            set to music. The between-song chatter gets boring 
                            after repeated listening, but at the heart of the 
                            album are solid grooves and creative, able rhyming. 
                            De La Soul proved able storytellers on tracks like 
                            the anti-drug "Say No Go"; meanwhile, songs 
                            like "The Magic Number" (which sampled an 
                            old Schoolhouse Rock tune) showed off Prince Paul's 
                            ear for hooks. De La Soul began their career with 
                            a war against crass materialism and played-out fashions 
                            (specifically shell-toe Adidas sneakers and gold chains) 
                            in hip-hop. Since the release of Three Feet High 
                            and Rising, the clock has been rolled back—shell-toes 
                            are a youth footwear staple, and conspicuous 
                            consumption is as popular as ever—but De La 
                            Soul still inspire rap's stylistic left bank.
                          Jungle 
                            Brothers Done by the Forces of Nature 
                            (1989)
                            Done 
                            by the Forces of Nature is the great underrated 
                            album of this period. It tied together the experimental 
                            spirit of De La Soul with the Jungle Brothers' ever-more-serious 
                            afrocentricity. The result was deeply felt and deeply 
                            funky. "Beyond this World" is a mesmerizing, 
                            uptempo introduction to the album; "Sunshine" 
                            leads from an everyday tragedy on a ghetto street 
                            to an expansive, spiritual ending. Elsewhere there 
                            are odes to black womanhood ("Black Woman"), 
                            woolly instrumentals ("Good News Coming") 
                            and calls to unity ("Tribe Vibes"). Unfortunately, 
                            the album wasn't accepted by the hip-hop community. 
                            The Brothers' biggest hits so far had been their most 
                            down to earth, for instance, their bawdy hit "Jimbrowski," 
                            and those were gone now. Done by the Forces of 
                            Nature's lukewarm reception became a warning to 
                            experimental, spiritual rappers: Don't go too far.
                          A 
                            Tribe Called Quest People's Instinctive Travels 
                            and the Paths of Rhythm (1990)
                            This 
                            album was something of a swan song for the boho rap 
                            of the Native Tongues collective (De La Soul, the 
                            Jungle Brothers, Queen Latifah and A Tribe Called 
                            Quest). It's also an unusually unabrasive rap album, 
                            powered by mellow grooves on tracks like the mariachi-flavored 
                            "I Left My Wallet in El Segundo" and the 
                            sexy "Bonita Applebum." There is some filler 
                            on Travels, though. At its worst, it 
                            came off as a poor man's Three Feet High and Rising. 
                            On their next album, the classic Low End Theory, 
                            the Tribe would back away from the overt boho flavor 
                            of their debut and reposition themselves as jazz-inspired 
                            regular homeboys.
                          Ice 
                            Cube Amerikkka's Most Wanted 
                            (1990)
                            For 
                            his solo debut, former NWA rapper Ice Cube teamed 
                            up with Public Enemy's production team, the Bomb Squad. 
                            The result was an album that still stands as the ultimate 
                            East Coast-West Coast rap collaboration. Hank Shocklee 
                            and company produced sample-heavy, electrifying grooves 
                            to lie under Ice Cube's raw lyrics. Tracks like "Once 
                            upon a Time in the Projects" and "Nigga 
                            You Love to Hate" could be as violent and misogynistic 
                            as NWA's most evil moments, but there was usually 
                            some redeeming wit or even a moral to Ice Cube's tales. 
                            At the same time, Amerikkka's Most Wanted 
                            changed hip-hop. It was becoming increasingly accepted 
                            that much of the innovation in the genre would happen 
                            within the framework of gangsta rap. And even though 
                            "gangsta rap" has become an outdated term, 
                            that remains true to this day.
                          The 
                            gangsta‑isms of NWA and Ice Cube would come 
                            to pervade the hip‑hop mainstream. Strong scenes 
                            in cities such as Oakland, Houston and Seattle—all 
                            slinging the same kind of guns‑and‑hos 
                            hip‑hop as Los Angeles—would challenge 
                            New York as the creative center of the music. Authenticity, 
                            or "realness," the premium quality for any 
                            rapper, became synonymous with being a roughneck. 
                            In 1992, KRS‑One, the self‑styled teacher 
                            who had preached "Stop the Violence" in 
                            1988, attacked Prince Be of the pacifistic, Spandau‑Ballet‑sampling 
                            duo PM Dawn onstage at a party. Word of the incident 
                            spread quickly through hip‑hop circles; it was 
                            a powerful symbol that the positive‑minded, 
                            anything‑goes era of De La Soul and Public Enemy 
                            was over.
                          Still, 
                            today there is a wide sprectrum of rap‑inspired 
                            music, stretching from drum 'n' bass in the United 
                            Kingdom to the San Francisco Bay area's "turntablist" 
                            scene, which could not have happened without the flowering 
                            of the mid- to late '80s hip‑hop. Chuck D.'s 
                            complaint that "radio suckers never play me" 
                            seems positively quaint now—every major city 
                            in the nation has a station that plays hip‑hop 
                            24 hours a day. Similarly, the "Fear of a Black 
                            Planet" that Public Enemy noticed in the white 
                            mainstream seems well founded: The malls and high 
                            schools of middle America are overrun with suburban 
                            homeboys who can recite Jay‑Z and Wu‑Tang 
                            Clan lyrics by heart. Never mind that Chuck D. himself 
                            has had to moonlight as a VH‑1 deejay to make 
                            ends meet. He and his peers brought the noise, and 
                            America listened.