{"id":7832,"date":"2014-09-04T15:39:59","date_gmt":"2014-09-04T19:39:59","guid":{"rendered":"http:\/\/www.gadflyonline.com\/home\/?p=7832"},"modified":"2014-09-12T09:08:12","modified_gmt":"2014-09-12T13:08:12","slug":"treat-yourself-to-another-awesome-cat-video","status":"publish","type":"post","link":"http:\/\/gadflyonline.com\/home\/index.php\/treat-yourself-to-another-awesome-cat-video\/","title":{"rendered":"Treat Your”sElf” to Another Awesome Cat Video"},"content":{"rendered":"

\"Self<\/a>Fun, catchy, and immediately lovable,\u201cRunaway<\/a>\u201d \u2014 the new single from sElf\u2019s first album since 2005\u2019s Porno, Mint and Grime \u2014 <\/i>reminds us of everything we loved about alternative music of the 90s, combined with the electro-pop and cat-featured fun we love about today. Unforgettable in sound, content and the cute cat-focused direction of the music video, \u201cRunaway\u201d could swiftly become an internet sensation. Unsurprisingly, Matt Mahaffey, the bandleader, explains that there had always been a lofty, personal ambition behind it; having always wanting to sample \u201cDo That Stuff\u201d by Parliament, this was \u201cthe first time [he was] satisfied with what [he had] written.\u201d While it took nearly twenty years to remix that sample, the lyrical inspiration was of a different nature: \u201cThe melody simply painted a picture, how cheesy is that?\u201d<\/span><\/p>\n

Guided by the need for an outlet for his music again after years of producing, writing with other bands, and working on short films, cartoons and commercials, Matt offers that Super Fake Nice<\/i>, his new album, is different from those previous as he \u201ctruly feel[s that he has] nothing to prove to anyone,\u201d elaborating \u201cthat\u2019s very liberating artistically.\u201d And clearly this has worked to his benefit for\u00a0the catchiness is apparent in each of his new songs, and leaves me eager for the full-length album planned for next year, as well as a tour \u201cif the rest of the country responds like NYC and Nashville did.\u201d<\/span><\/p>\n

In the meantime, Matt busies himself, and maintains his playful demeanor by acting as a \u201chuman jungle gym for his children.\u201d<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Fun, catchy, and immediately lovable,\u201cRunaway\u201d \u2014 the new single from sElf\u2019s first album since 2005\u2019s Porno, Mint and Grime \u2014 reminds us of everything we loved about alternative music of the 90s, combined with the electro-pop and cat-featured fun we love about today. Unforgettable in sound, content and the cute cat-focused direction of the music video, \u201cRunaway\u201d could swiftly become an internet sensation.<\/p>\n

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